Goonj works on alleviating poverty, rural development, and disaster relief and rehabilitation. Since its inception, Goonj has focused on building an equitable relationship of strength, sustenance, and dignity between the resourceful and the resource-less. By recycling surplus materials (primarily clothes) from cities, Goonj triggers wide-spread development work across villages in India. The model creates a barter between two new currencies - urban under-utilized materials and local community efforts - with the aim of improving sanitation, agriculture, education, access to water, and local infrastructure. Working with wide network of grassroots partners, in the last 9 years itself Goonj has touched 15+ million lives, facilitated more than 75,000+ development activities and channelled 45+ million kgs of material across 31 states and union territories in India.