Celebrating One Year of Sparkle Gift Cards: A Journey of Purposeful Gifting
25 July, 2024
It’s incredibly gratifying to see how Sparkle Gift Cards have evolved over the past year. What began as a simple idea has now flourished into a fully realised product, embraced by people who share a belief in the power of meaningful gifting. It was merely an idea 18 months ago which has taken wings.
The concept behind Sparkle Gift Cards was both simple and impactful: Why spend money on gifts that are often unwanted and quickly discarded or re-gifted? Instead, we aimed to create something that was solving the gifting dilemma and also genuinely benefitting those in need.. This vision set us on a humble journey, starting with the outreach to NGOs based on an approach that was scientific and clear-cut. We had to convince the leading NGOs to trust our mission and partner with us. Though it may have seemed risky for these organisations to associate with an unknown entity, the power of Public Relations helped us cross this bridge. We believe their trust has paid off—we’ve successfully raised over ₹10 lakh (INR 1 million) in funds for our NGO partners.
The journey of building brand Sparkle Gift Cards with limited resources has been challenging but rewarding. We left no stone unturned, meeting with CEOs of PR firms, heads of communications, and corporate leaders to spread our message. We ensured our presence at prominent events like TEDx Gateway, Sabera Awards, Godrej Laffaire and the Dehradun Lit Fest did not go unnoticed. Every speaker at The Promise Foundation series of events was honoured with a Sparkle Gift Card instead of a random memento. Starting with just a physical card, we’ve since expanded to e-cards and secured placements in some retail stores. The past 12 months have been an incredible learning experience, teaching us the importance of persistence, trust, and collaboration.
This is just the beginning for Sparkle Gift Cards. We have a long way to go, but we’re committed to taking it one step at a time. For now, it’s one card at a time, each one making a difference. We urge you to read through our key milestones and opt for Sparkle Gift Cards as the month evolve.
The Sparkle Gift Cards year-long journey:
- August 2023: Conducted product trials with friends and family.
- September 2023: Officially launched Sparkle Gift Cards at the World Public Relations Forum (WPRF) followed by PRAXIS Chennai
- October 2023: Featured at the Dehradun Literature Festival.
- December 2023: Ensured presence at the Sabera CSR event.
- January 2024: Launched e-cards and digital cards.
- February 2024: Introduced our monthly newsletter
- March 2024: Participated in TEDxGateway.
- April 2024: Partnered with Laffaire as the Goodness Partner.
- May 2024: Collaborated with Vodafone Idea retail stores in the NCR and Mumbai regions.
- June 2024: Cards were part of Huddle 2024 and Assembly 2024
- July 2024: Reached the INR 1 million mark.
